American Heart Association Launches Rise Above Heart Failure Campaign

Gary Rixson, a consultant with Lockton Companies’ Benefit Communication Insourcing team since 2013, is a business development professional with more than 16 years of experience. An active runner for local charities, Gary Rixson has lent his support to various health-related organizations, such as the American Heart Association (AHA).

Heart failure plays a role in one out of nine deaths nationwide, and in light of a recent study predicting that the rate of new diagnoses will nearly double over the next 15 years, the AHA announced Rise Above Heart Failure, a national initiative to raise awareness of the potentially deadly condition and reduce hospitalizations by 10 percent in the next five years. With more than 870,000 new cases each year, heart failure is one of the most common heart-related diseases in the nation, and although there are ways to manage it, about half of those with heart failure die within five years of diagnosis.

Participating is as simple as pledging to add one heart-healthy change to one’s daily routine, capturing a photo of an individual or group forming a heart with their hands (aka a “heartie”), and sharing a post on social media with the tags #MyChangeofHeart and #RiseAboveHF.

For more tools and tips on preventing and living with heart failure, visit


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